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Published 6-27-2018

Newsletter Archives

Action Movies Take Over July!

Action & adventure genre bring in the biggest crowd of moviegoers and there’s no doubt that this month’s lineup of action sequels will easily take over this summer’s box office!

Just from watching the trailer alone, we already know that Marvel has big plans for ANT-MAN AND THE WASP, but we’re predicting that this movie may be one of the most exciting films of 2018! With the stunning ability to shrink, Paul Rudd’s Ant-Man teams up with the Wasp to create a dynamic duo and defeat a new enemy.

In the newest MISSION: IMPOSSIBLE 6, Ethan Hunt (played by celebrity A-lister Tom Cruise) races against the clock to backtrack a mission that has gone wrong. This sequel won’t fall short of expectations and we even get to witness Tom Cruise maneuvering an insane high altitude parachute jump stunt!

For the second week of July, beat the heat and take your kids indoors to watch HOTEL TRANSYLVANIA 3: SUMMER VACATION. Dracula and his monster family embark on their vacation on a luxury cruise ship, but this adventure won’t be smooth sailing as the fate of monsterkind rests on Drac’s shoulders.

Here is the list of screenings for July:

Mission: Impossible - Fallout
The First Purge
Teen Titans Go! To The Movies
Ant-Man and the Wasp
Sorry To Bother You
Hotel Transylvania 3: Summer Vacation
The Equalizer 2


Our sweepstakes prizes are only getting bigger and bigger and we want to give more opportunities to win this month’s sweepstakes. So, we will be announcing 4 winners, instead of just one, for the following sweepstakes:

In Season 2 of THE SHANNARA CHRONICLES, magic users are being hunted for their lives by The Crimson organization. Watch this big threat unravel in this giveaway and be one of four who will be taking a home of this television series!

If you’re a big fan of fantasy/mystery movies, you’ll want to put your name in our ANNIHILATION sweepstakes. Based off of Jeff VanderMeer’s best selling trilogy book series, 4 lucky winners will be taking home a 4K- Ultra HD Combo Copy of the movie ANNIHILATION.Pop

Don’t forget to check out Gofobo Local to find regional sweepstakes in your city!

Current Sweepstakes:

The Shannara Chronicles
Solo: A Star Wars Story

Popped Culture: Why We Eat Popcorn At The Movies

Right as we enter through the giant doors, movie theaters have always been infused with the glutinous smell of salty popcorn. But how did this “pop” (pun intended) culture phenomena of eating popcorn during a film come from?

In the 1840s, commerce brought popcorn towards North America and consumers started to enjoy this snack for the entertaining crunching process and small size. Then, its popularity boomed as the first steam-powered popcorn maker brought popcorn to unique selling locations without the need of being produced in a kitchen. With its inviting aroma trailing all around street vendors, popcorn became available almost everywhere (especially at leisure locations like circuses and fairs) except in the one place we love to eat it at - the theaters.

Initially, there was much resistant to produce popcorn in movie theaters. Since this snack sold for 5-10 cents/bag, street fairs and bowling alleys became a cheaper date night option compared the luxury concessions bought inside the movie theaters. Studios were also concerned that eating popcorn would be distracting and ruin the overall enjoyment of the film. But, these issues would be insignificant in comparison to the severe effects of the Great Depression in the 1930s.

With the economic downfall during this time period, many were fleeing the theaters and did not want any part of the movie theater and its premium services. This left Hollywood industry crippled and in 1935, theaters around the nation were going under. Despite all resistant against popcorn, desperation led movie theater owners to begin serving popcorn in an effort to invite consumers back into the seats of the auditorium and over the next two years, any movie theater that sold popcorn not only survived the Great Depression, but saw profits soared out of the red zone!

Today, popcorn is what drives the movie theater business with over 85% of the profit margins coming from concessions. But no matter how theaters change over time, what will always remain the same is smell of freshly popped popcorn in a movie theater lobby.